KFC FLG

ILLUSTRATION ICON DESIGN

FLG? KFC? Yep, you read it right. KFC launched their first ever brand philosophy, inspired by the brand's iconic 1950s tagline 'it’s finger lickin' good'.

“FLG is an invitation to savour every moment, big or small, with the same passion and enthusiasm that is brought to the food"

- Ogilvy’s Managing Partner Aisling Colley.