Okana Brand & Campaign
Art Director: Huei Yin Wong / Copywriter: Phoebe Sloane / Design: Stella Tsakiris
Brand Thinking
We’ve become used to seeing skincare advertisements promoting an idealised standard of beauty, emphasising flawless, youthful, and radiant skin. This leads to the portrayal of models or individuals with near-perfect skin, creating a sense of aspiration and desire among viewers. It’s also created a very samsie approach to messaging.
the approach
Okana’s reinvigorated brand messaging has allowed us to dial up the fun in what is a delightfully silly brand. We’ve introduced our audience to STUPID. SIMPLE. Now it’s time go full STUPID SIMPLE with educational content that tackles common skin problems while heroing individual products.
Social Launch
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Social Launch 〰️
